Project Scope

• Strategy
• Branding
• Digital
• Marketing
• Content

A little slice of Italy — made with love, straight from the Sunshine Coast.

Morelli’s Deli is a family-run gem serving authentic Italian flavours with local produce and warm hospitality. They needed a brand and digital presence that reflected their heritage and the joy of good food, made simply.

WOO delivered the full brand package — logo, identity, tone of voice, packaging, and a custom website. Bright colours, hand-drawn linework, and playful animations brought the story to life, while the website transformed a simple shop into a welcoming, intuitive experience.

The result is a modern deli brand that feels personal, fresh, and distinctly Sunshine Coast.