Project Scope

• Strategy
• Branding
• Digital
• Marketing
• Content

Giant, the premier bicycle retailer, confronted a substantial challenge. Their retailers operated with a website that essentially mirrored the Giant HQ website. This setup left retailers devoid of e-commerce capabilities, rendering them unable to update current stock or implement store-specific campaigns. With the increasing demand for online shopping and the rising expectations of consumers, Giant recognised the need to modernise and adapt to maintain a competitive edge in their industry.