Project Scope

• Strategy
• Branding
• Digital
• Marketing
• Content

As one of the world’s most recognisable and desirable brands, Ferrari has long held a special place in the hearts and minds of motoring enthusiasts. In a global first for the brand, Ferrari developed its own independent insurance product as a means of complementing the distinctive requirements of their clientele. As an exclusive to Australian Ferrari drivers, the brand required assistance in launching Ferrari Insurance to a local market through a range of bespoke and beautifully crafted materials, which truly reflect the aspiration and elegance of the Ferrari brand.