Project Scope

• Strategy
• Branding
• Digital
• Marketing
• Content

Opportunity

Caulfield Grammarians’ Association (CGA), one of Australia’s oldest past student associations dating back to 1885, serves a global alumni community with more than 28,000 Caulfield Grammarians across 20 countries. From ages 17 to 100, with an average of 37, CGA’s mission is to inspire lifelong connections among its alumni.

The CGA approached WOO with a vision to align all their community touchpoints with their mission. They aspired to be seen as leaders in the field and aimed to elevate all brand and digital touchpoints to achieve a higher level of alumni engagement. The challenge was clear: how to revitalise the CGA’s brand and digital presence to truly inspire lifelong connections and community engagement.